Since 2001

I have been continuously involved in visual projects, from doing the layout of youth magazines, to e-card design and illustration, to more serious and complex challenges such as company branding, graphic design or entire website concepts. In my spare time I write poems, illustrate my stories, travel and take pictures and I love to cook.

Functional, Flexible & Memorable

are the three guiding principles of my work. I think good logos should work even when stripped of color, I consider usabilty to be the most important feature of a website and I don’t believe one style fits all. I always put function above form, but I strive to make each project unique, perfectly tailored to its purpose and hopefully memorable.

Shaping a brand’s image

is an incredible journey and I am truly grateful for the trust placed in me by my long term clients.

For the past 13 year I had the pleasure of working for many beautiful brands alongside my housband, Andrei Vasilescu at our studio - NEW BLACK DESIGN.